The Other Scene | Internet-First Entertainment Studio

A VOICE FOR INDEPENDENT CREATORS

PROJECT OVERVIEW

Client: The Other Scene (Founded by Aaron Hansen)
Role: Founder, Creative Strategist & Platform Developer
Timeline: Conceived 2020 → Launched Fall 2021 → Scaled through 2022
Project Type: Entertainment Platform Creation, Content Strategy, Market Positioning

Challenge

Launch a premium entertainment studio for the emerging creator economy — before there was a clear playbook for high-quality content at YouTube scale. Build an internet-first platform that could compete with traditional media in an untested $104B market.

Strategic Approach

Market Timing & Positioning

  • Anticipated creator economy growth by targeting YouTube early (2.3B users)

  • Positioned as “Early MTV meets HBO quality” for digital distribution

  • Filled the gap between traditional media and creator content

Content Strategy

  • Produced “Internet Bait”: emotionally charged content designed to spark discussion

  • Built a replicable weekly production model for cost-effective scalability

  • Balanced premium aesthetics with platform-native appeal

Creator Partnerships

  • Targeted top 3% of creators driving 90% of YouTube viewership

  • Developed joint venture IP models for authentic collaborations

  • Leveraged creator networks for algorithmic reach and cross-promotion

Distribution & Growth

  • Optimized titles, thumbnails, and descriptions for YouTube algorithms

  • Applied a 4-step growth model: Creator partnerships → Engagement → Algorithm recognition → Long-tail organic growth

  • Extended reach through creator-owned social channels

Key Deliverables

  • Brand identity and strategic positioning for the platform

  • Replicable content production framework

  • Creator collaboration model with IP-sharing

  • Six-channel monetization strategy (sponsorships, integrations, licensing, co-productions, products, programmatic)

  • Algorithm-optimized growth methodology

  • Market validation of premium content in the creator economy

Results (Fall 2021–Aug 2022)

Audience & Engagement

  • 1.5M+ views | 85.6K watch hours | 2.1M impressions

  • 86K average views per episode (17 total)

  • 58% of audience aged 18–34

  • 44% female viewership (outperforming 90% of YouTube channels)

Business Validation

  • Fully monetized across multiple revenue streams

  • Attracted high-level industry leadership (former VP as advisor)

  • Built foundation for $7.2M projected annual revenue by 2025

  • Secured strategic brand partnerships

Industry Recognition

  • Competitive edge over Vice, MrBeast, Creator Now

  • Market validation ahead of mainstream adoption

  • Replicable framework adaptable to multiple verticals

Impact

  • Positioned 2+ years ahead of the creator economy peak

  • Proved premium production values can scale digitally

  • Developed a repeatable methodology bridging traditional media quality with digital distribution

  • Validated multi-revenue stream model for internet-first entertainment

Key Learnings

  1. Entering emerging markets early creates lasting competitive advantage

  2. Scalable frameworks are essential for quality at digital speed

  3. Combining data-driven optimization with creator networks produces predictable growth

  4. Premium positioning works when strategically executed

Future Opportunity

A proven model for merging premium production with digital-first distribution. The framework offers a roadmap for entertainment brands entering emerging creator-driven markets now valued at $104B.

trailer capturing the internet // vol. 1

What happens when when you get famous? You get your picture taken.

trailer capturing the internet // vol. 2

Experience The Other Scene

WATCH EPIsOdES OF CAPTURING THE INTERNET here.

More INFO about THE OTHER SCENE is here