The Other Scene | Internet-First Entertainment Studio
PROJECT OVERVIEW
Client: The Other Scene, founded by Aaron Hansen
Role: Founder, Creative Strategist & Platform Developer
Timeline: Conceived 2020 → Launched Fall 2021 → Scaled through 2022
Project Type: Entertainment Platform Creation, Content Strategy, Market Positioning
I saw the shift before there was a business model for it.
In 2020, premium entertainment and internet-native content still lived in mostly separate worlds.
I built The Other Scene to sit between them: an internet-first entertainment studio with the ambition of television and the speed, format and distribution of YouTube. The shorthand was early MTV with HBO-level intent, built for the creator economy before that phrase became an industry strategy.
The model was designed to be repeatable from the beginning.
Weekly production. Premium but feed-native creative. Recurring formats instead of one-off videos. And a six-channel revenue model so the business wasn’t dependent on advertising alone.
From Fall 2021 through August 2022, 17 episodes generated 1.5M+ views, 85.6K watch hours and an average of 86K views per episode. The audience was 58% ages 18–34 and 44% female, and a former network VP joined as an advisor.
The numbers validated the audience.
More importantly, they validated the idea that premium entertainment didn’t need to wait for a network, streamer or traditional studio infrastructure to exist.
Build before the category gets crowded.
The Other Scene was an early bet on a shift that became obvious a few years later: creators becoming media companies, internet platforms becoming primary distribution, and audiences caring less about where entertainment came from than whether it was worth watching.
By the time everyone agrees there’s a market, the advantage usually belongs to the people who were already building in it.
trailer capturing the internet // vol. 1
What happens when when you get famous? You get your picture taken.
trailer capturing the internet // vol. 2
